External · 4 P’s · EN
People · Process · Planning · Products
Phase 1
Concept
Phase 2
Brand style
Phase 3
Connecting dots
Phase 4
Diagonal dots
Phase 5
Logo construction
Phase 6
Planetary helix
Phase 7
Helix → logo
Speed
0,25×
0,5×
0,75×
1×
1,5×
2×
3×
4×
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